For centuries, Tibetan nomads were the only inhabitants on the banks of the sacred Lake Kokonor—the Blue Lake—in Amdo (eastern Tibet). Starting in the 1990s, the area saw a dramatic rise in domestic tourism: It was not just the lake’s beauty that drew tourists but the Tibetan culture in general. This influx of tourists came at a cost: the locals now find themselves having to adapt to new roles in the tourism industry. This glimpse at the Kokonor community examines the transformation of the lives of the Tibetans who live there.